Remember the 70's? (we are old enough). When players would get wild cards and invitations to a tournament because they were the tournament director's friend? You want to go back there, with the tournament having more wild cards.
And I don't see anybody complaining about wild cards. We are talking about a player that is receiving an inordinate amount of wild cards despite the fact that she then seldom produces results, which means she is getting preferential treatment. I am sure that there are enough players, ranked around the cutting point, that would like to get a WC now and then.
This is very much like Donald Young. For a while there, he received WC after WC. And yet, he never made it deep into a tournament. So the other players thought it was unfair. This is more or less along those lines. Emma does not deserve the WC based on her ranking (yes, they mean something) and her level of play. She only gets them because of the marketing and her miraculous three weeks, 4 years ago.