An interview (Google translated) with the main sponsor of Clara Tauson.
Paid Clara five years in advance
When the rich man Lars Seier Christensen in May 2019 chose to become a sponsor of Clara Tauson for a five-year period, he did so - here and now - with a proper dive in his pocket.
- In fact, I paid all five years in advance at once, he says and explains:
- The agreement was long and based on me having to help in the beginning, where the need was greatest. Maybe five years later she would be able to fend for herself.
- I might also pay a little more than I had intended, compared to what I might be able to get back in terms of marketing, Lars Seier chuckles and acknowledges that there is also a bit of 'con amore' about his support for the tennis talent.
- Of course, because I think it is very important that we have some flagships for Denmark. That we have some talented representatives in the world, and I think Clara will be. Of course, there is a long way to go to the absolute top, but if she is spared injuries, then I really believe in her.
He obviously hopes for some kind of consideration, but that does not have to make a profit on his marketing account.
- We have agreed that she may be a kind of ambassador for one of the companies in my portfolio at some point, but it is not a card I have played yet. It is not urgent, but if she can later create some attention about one of them, then it could be her payback, he says.
- I might also be able to get some customers to some of her events, so I think I should get some value back on what I have given.
- I also want to think rationally, but I especially have a love for young people who are trying to reach a goal - entrepreneurs as athletes.
She's becoming everyone's darling
In his time, Lars Seier had the opportunity to become a sponsor of Caroline Wozniacki but hesitated. When the bid came in relation to Clara Tauson from the same manager, he did not hesitate.
- I did not join Caroline's trip, and we were also heavily exposed to cycling at the time. Now I got the chance again, and it was funny that it was Mikkel Nissen who called ten years later. Of course I listened, he says.
During the initial maneuvers, he has had almost identical experiences.
- I met a young Caroline and her family who had the same ambitions and willingness all the way around the table to back up, and I have had the same experience with the Tauson Family, he says.
- At the time, I talked a bit with Caroline, and I did the same with Clara to sense how much they wanted it, and I liked the answers from both of them.
- It is a gift from God to have a talent, but you must also have the will and passion to provide what is necessary to achieve your goals, says Lars Seier and explains that he likes to watch a good tennis match, but not is any expert.
Therefore, he has had to lean on the assessments of others, and it was good, he believes today.
- I think she's had her popular breakthrough. Danes like when their compatriots do well. Clara has the potential to become a real darling, because she is humble and quiet off the field and then she fires it in there.
It was a difficult sports Sunday for Sponsor-Lars, because FCK played in Brøndby, and then he had to move on to ice hockey in Rungsted, where he also saw the second set of Clara's final.
- But I have seen previous matches in the tournament, and I have been really happy to see how she with fantastic offensive tennis, power and great mental strength swept all opposition off the court.
https://ekstrabladet.dk/sport/anden_spo ... ud/8498200
